Aston Villa launch new club crest

Aston Villa have unveiled their brand new club badge. The new design has been undoubtedly introduced to mark the start of a new era under the ownership of American businessman Randy Lerner.

The new crest is quite a drastic change. Gone are the traditional claret and blue stripes, and in their place is a more simple, retro logo.

Other features include a re-introduction of the FC letter, in response to fan's request, and the white star that represents Villa's 1982 European Cup victory, the club's finest achievement in it's 133 year history.

TTIAO thinks the badge is a step in the right direction. The simpler update is similar to that of recent badge updates by Spurs and Arsenal, and clearly signifies the 'new start' under Lerner and O'Neil. Whether the hardcore Villains will approve is another thing. If unsure, reserve judgement and keep an eye on 'Kit Bag' to see the badge on next season's shirt.